Ananya Panday has been honoured with the Brand Endorser of the Year award at the annual IAA Leadership Awards. Joining the ranks of industry stalwarts like Amitabh Bachchan, Shah Rukh Khan, Salman Khan, Priyanka Chopra, and Ajay Devgn, Ananya’s win underscores her growing prominence among new-generation actresses favoured by brands.
Ananya’s journey in the realm of brand endorsements has been noteworthy. With her relatable charm and genuine persona, she has become the face of more than 20 diverse brands, including notable names like TRESemmé, Skechers, Gillette and Timex. Her widespread presence on billboards, TV ads, and social media platforms underscores her significance in the advertising industry.
What sets Ananya apart is her ability to resonate with Gen Z. Her vibrant personality and versatility, showcased in roles like Ahana from Kho Gaye Hum Kahan, make her relatable to young audiences. This connection is a big reason brands are drawn to her. Ananya’s endorsements feel personal and authentic, like advice from a friend.
Winning the IAA Leadership Award is a significant achievement for Ananya. This award recognizes the industry's most successful and impactful brand partnerships. It highlights her growing influence and ability to create strong, meaningful connections between brands and consumers.
Looking ahead, Ananya Panday is set to star this year in upcoming projects like Call Me Bae and CTRL. The latter, directed by Vikramaditya Motwane, is slated for release on October 4.